Consumers want wireless phone service in their cable TV, broadband Internet, and VoIP triple play service bundles, according to market researcher Ipsos-Insight. Thirty-one percent of consumers surveyed said they would switch from their current service providers to a service provider that could offer them wireless minutes in their monthly plans. The study predicts that 80 million households are willing to switch to so-called Quadruple Play plans. The price sweet spot is $149 for 1,000 wireless minutes, broadband Internet access, cable TV, and VoIP phone service.
For more on Ipsos-Insight's study:
- see this story from InformationWeek