Low-cost MVNOs, such as Easymobile, are shaking up a stagnant European prepaid market, threatening to grab as much as 15 to 20 percent of the available market share over the next five years, finds a new Strategy Analytics study. Prepaid users account for 60 percent of mobile users in Western Europe and are now being targeted by low-cost MVNOs offering significantly lower call rates. According to the report, operators are reacting to the competition by launching their own low-cost offerings. However, the threat from no-frills players still looms large over the entire mobile industry, notes the market research firm.
For more on MVNOs' impact on the Euro prepaid market:
- check out this Strategy Analytics press release