According to a recent study by Telephia, Europeans are four times more likely to use their music-capable mobile phones to listen to music than are their US counterparts. About 36 percent of Europeans with the phones listen to music on them, compared to only 8 percent of Americans with such phones. Forty-three percent of European users who purchased a music-capable phone in the last six months utilize its music player, while a mere 9 percent of US consumers who recently bought such a phone use its music player. In the first quarter of 2004, both US and European markets saw a 1 percent penetration rate for music phones. The study found that by the third quarter of 2005 Europe's penetration rate for music phones was 14 percent, while the US penetration rate for music phones was 2 percent.
For more on the use of music-capable handsets:
- check out this press release