So who's consuming wireless media? Not surprisingly, according to a survey conducted by Management Network Group, the people most interested in multimedia wireless services are males between 13 and 24. The poll also discovered that two-out-of-five survey respondents said they would be receptive to commercially supported video clip services, offering an opportunity for advertisers seeking to reach the highly lucrative young male demographic.
Music ranks first among consumer service interests, with mobile TV and video ranking second and multiplayer, 3D gaming coming in third, found the survey. Additionally, nearly one-in-four users would either be extremely likely or very likely to switch to a competitive carrier if their existing carrier did not offer advanced multimedia wireless content and services.
For additional details on the MNG survey:
- check out this company press release