According to the latest findings from M:Metrics, students with jobs are 42 percent more likely to use mobile email than the average wireless subscriber. In fact, students with part-time employment are 23 percent more likely to use mobile email than those with full-time jobs. Students with part-time jobs are more than twice as likely to download a mobile game or piece of personalized content, including ringtones and graphics. Of all survey respondents who used mobile messaging applications, 23.4 percent were students, and 57.5 percent of all students are on family plans, most of whom are not paying the bill.
For more on the M:Metrics data on students and mobile content:
- check out this press release