Microsoft CEO Steve Ballmer and Virgin Mobile confirmed recent rumors that Microsoft, the MVNO and BT Group plan to launch a nationwide mobile TV service in the U.K. The deal grants Virgin Mobile exclusive rights to the service, dubbed BT Movio, for an unspecified, but reportedly limited, span of time. BT Movio will piggyback on the Digital Audio Broadcasting network already in place in the U.K. Although the partners have yet to set a price for the service, most expect a monthly fee of £8. The service will launch with five television channels and about 350 radio stations. News of the deal leaked over the weekend and rumors then percolated on the Internet leading up to today's confirmation.
For more on the Virgin Mobile, BT Group mobile TV initiative:
- check out this article from The Register