Microsoft's Nadella: Windows 10 will boost our position in Internet of Things market

Microsoft (NASDAQ: MSFT) CEO Satya Nadella needs to convince enterprises to adopt the software giant's forthcoming Windows 10 release, but he's also making another pitch for the software update: it will help Microsoft integrate more tightly with the Internet of Things.

The Microsoft chief said Windows 10 will run on wireless sensors and integrate with more objects and machines even as the platform is being designed to support applications across PCs, tablets and smartphones. Nadella made his comments this week while discussing Microsoft's strategy at the Gartner Symposium ITxpo, and his primary audience there was enterprise technology executives. Microsoft recently unveiled a technical preview of Windows 10, which it will launch to consumers in late 2015.

According to ComputerWorld, Nadella said Windows 10 is a platform that can "in fact run across a lot of places where general purpose compute is going to be important." Nadella said one of the most compelling aspects of Windows 10 will be its ability to deliver a consistent user experience no matter where it is running.

"The Internet of Things end points will need an operating system that's manageable and secure. I feel Windows will be a fantastic operating system to run on the edge," he said, according to ZDNet, adding that Microsoft will be able to take data at device end points and offload it to its Azure cloud platform.

"That's really our IoT strategy," said Nadella. "We're in IoT today. Listening to you today makes me want to go back and put my marketing department on it."

According to the Wall Street Journal, Nadella noted that ThyssenKrupp Elevator uses sensors and IoT services, hosted in Microsoft's Azure cloud, to monitor one million elevators around the globe and let technicians know when they require maintenance. As computing and connectivity continue to get diffused through IoT, Nadella made clear that the market is strategic for Microsoft. "We are well into it," he said.

For more:
- see this ZDNet article
- see this ComputerWorld article
- see this WSJ article (sub. req.)
- see this Strategy Analytics blog post

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