Mobile advertising is indeed all the buzz at the show, but not everybody is in agreement on exactly what that means. For instance:
“Advertising will have to subsidize a lot of content if this industry is going to go anywhere in the future. It may not seem like a lot to you and me, but $2.99 is a lot for a 13-year-old, and they’re the ones who are open to advertising.†– Chris Ruff, president UIEvolution
“I wouldn’t head in the direction of major price changes with mobile advertising.†– John Harrobin, VP marketing and digital media, Verizon Wireless
“Everybody at this show is just absolutely mad about mobile advertising, but it’s a little early to get quite so excited about it.†– Andrew Bud, CEO, mBlox
Sounds like the beginning of a lot of coverage in the next several months.
- Antony