Mobile app vs. mobile website--which wireless strategy works best?

Many businesses and brands are struggling to figure out the best mobile strategy for their company.  Some expect their customers to navigate their standard desktop website via a device's native search client. Others invest in special websites, optimized for mobile phones. Still others create specialized mobile apps. And some companies invest in a combination, which can be costly to maintain, especially for smaller companies. This feature from FierceMobileContent looks at the pros and cons of all those strategies and more. Special feature