Location-based services via mobile devices have proliferated in recent years, with the likes of Foursquare and Gowalla letting consumers broadcast their location to followers. Facebook just got into the act with its Places service, which could lead to greater use of LBS. However, despite the growing use of smartphones and a wide array of location-based apps, most consumers are shunning the opportunity to let the wider world know their whereabouts and up-to-the minute activities. Only 4 percent of Americans have tried location-based services, and 1 percent use them weekly, according to Forrester Research. Fully 80 percent of those who have tried LBS are men, and 70 percent are between 19 and 35. Article