Motorola just launched a new online promotional campaign that targets the public safety sector. The campaign, called "Second Nature" allows police chiefs, fire chiefs and municipal CIOs to explore Motorola's public safety offerings in an interactive online environment. BBDO created the microsite for Motorola. The campaign also includes print ads, online ads, email, direct mail and collateral.
For more on the campaign:
- read this article from BtoB Magazine
- and check out the virtual city