LAS VEGAS -- MVNO ROK Mobile said it will offer all-you-can-eat video to customers in the first quarter of 2016. The company is teaming with OTT content management firm SeaChange to offer unlimited video service, including movies, TV series and curated content that is geared toward its key demographic group -- multicultural millennials.
In an interview with FierceWireless, ROK Mobile Chief Strategy Officer Gabriel Rene declined to reveal the price of the monthly unlimited video service but said that the company's business model will be added to ROK Mobile premium plans, which already include unlimited talk, text, data and music.
Rene said that the company will encourage its subscribers to view the streaming video while they are on the Wi-Fi hotspot network and not the cellular network so that ROK doesn't rack up additional data usage fees from its carrier partners.
Rene added that ROK currently has 20 million Wi-Fi hotspots in its network and that its service allows for seamless log-on to the Wi-Fi network. "Wi-Fi offloading is an important part of network strategy," Rene said, noting that the company estimates that 80 percent to 90 percent of its data traffic is over Wi-Fi.
SeaChange will provide ROK's OTT platform, and the company said the mobile video content will work over both iOS and Android devices.
Earlier this year, ROK said that it added a third carrier partner, noting that it had added the "nation's largest and most dependable 4G LTE network" to its roster and would be expanding its coverage. Although ROK wouldn't reveal the name of that carrier partner, the description it used is often associated with Verizon's (NYSE: VZ) marketing message. Previously, ROK has disclosed that Sprint (NYSE: S) is one of its partners, and other reports indicated T-Mobile US (NYSE:TMUS) is the other operator partner, something ROK has not denied.
The company also announced plans to expand to as many as 10,000 retail locations by the end of 2015 through partnerships with independent dealers.
- see this press release
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