"This is a solution that stands out in the marketplace--it supports any WAP-enabled device as well as allowing users to make a phone call into the IVR system to listen to a NPR story on the voice channel," said Crisp Wireless CEO Boris Fridmann in an interview with FierceMobileContent. "You can use any device."
NPR Mobile is a free, advertiser-supported service. "Here is a major brand, not with a strong teenage demographic, committing to the mobile model," Fridmann said. "This model is now truly mass-market, and people of all ages are going mobile to consume content." -Jason