New MVNO targets Chinese-Americans

A new MVNO targeting Chinese-Americans is offering low-cost international calls to Asia and a Razr phone with Chinese characters. Red Pocket Mobile apparently soft-launched about two weeks ago but is now embarking on a major marketing push in Chinese-language media. It looks like the service is only up and running in New York, Los Angeles and San Francisco. The MVNO says a phone call to China, Singapore or Taiwan costs exactly the same as a call within the U.S., and it offers some unique calling features such as iConnectHome, which allows friends, family or business contacts to dial a local number in Asia and reach a Red Pocket Mobile customer directly, without the need to dial a long-distance U.S. number. Interestingly, the company is named after the traditional red envelope in which the Chinese distribute money to friends and family during New Year celebrations.

For more about Red Pocket:
- check out the company's Web site
- take a look at this article from RCR Wireless News