New research from Nielsen indicates that tablets are pulling consumers away from other devices, particularly desktop PCs, laptops, ereaders and portable media players.
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Click here for details on Nielsen's tablet report. |
According to Nielsen, about 35 percent of tablet owners who also have a desktop computer say that they use their desktop less often or not at all. In addition, 32 percent of tablet owners who also have a laptop say they use their laptop less often or never since buying their tablet. Ereaders such as Amazon's Kindle also are taking a backseat to the tablet: 27 percent of tablet owners that also own an ereader said that they use their ereader less often. The same percentage also said that they use their portable media devices less frequently.
Although consumers now have several tablets to choose from--including Research in Motion's (NASDAQ:RIMM) PlayBook, the Samsung GalaxyTab and the Motorola Mobility (NYSE:MMI) Xoom--Nielsen found that consumers are still overwhelmingly picking Apple's (NASDAQ:AAPL) iPad for their tablet computing needs. According to the report, 82 percent of tablet owners have an iPad.
Many analyst firms have predicted strong growth for tablets in the coming years. Strategy Analytics last month estimated that tablets will grow to a $49 billion market by 2015. The firm said in it expects vendors to ship 149 million tablets in 2015, an eightfold increase from 2010.
For more:
- see this release
Special Report: Testing tablets: What are the pros and cons of today's tablets?
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