Nokia announced its acquisition of Boston-based mobile advertising service provider Enpocket. Financial terms of the agreement were not disclosed. According to Nokia, the deal will accelerate the growth of its mobile advertising business, leveraging Enpocket's platform and partnerships with advertisers, publishers and operators.
"We believe that mobile advertising will be an important element in monetizing [consumer Internet] services for our customers and partners. Enpocket's mature leading edge platform and people expertise are a strong fit with Nokia's existing capabilities in the mobile advertising market," said Nokia CTO Tero Ojanperä in a prepared statement. "This acquisition is a game-changing move to bring the reach and depth of Nokia to organize the market across the world, and make it easier for an ecosystem to develop."
For more on the Nokia/Enpocket agreement:
- read this release