Nortel unveils "hyper-connectivity" campaign

Nortel has launched a new global ad campaign called "Hyperconnectivity," which the company hopes will reposition its role in the networking equipment ecosystem. McCann WorldGroup San Francisco developed the campaign, which is Nortel's first since the new CMO Lauren Flaherty took over about a year ago today. "There is an exponential demand on networks to be connected-not just person-to-person, but device-to-device," Flaherty said. "Hyperconnectivity is the marketplace challenge and the marketplace opportunity."

For more on Nortel's new campaign:
- read this article from RCRNews