Now introducing: The Millennial Project

As noted by AT&T’s proposed acquisition of Time Warner last week, the industry is fast exploring new ways to create and deliver premium content for a better user experience. Here at Fierce, we’re no different. In recent weeks, we’ve launched a new daily publication that focuses on the programming industry, have given our newsletters and websites a much needed facelift, and are now exploring new ways to deliver analyst research and video content to you.  The latter of which brings me to the headline above. Today, we’re excited to announce a project with iGR Research and CommScope that dives deep into the largest living generation of wireless users….Millennials.

In the initial study, iGR research surveyed and interviewed individuals aged between 18-25 on everything from Mobile communications, to Entertainment, Security, Social Media, and Devices.  The results are appropriately displayed in a series of video infographics where you can listen to Millennials directly answer questions such as:

  • What will your smart phone look like in 5 years?
  • What improvements would you like to see in your mobile device?
  • How do you define TV?
  • Do you prefer “Free with ads” or pay for a service?

The answers to these questions and more can be found via the Millennial Project headquarters here.  We hope you find this content valuable.  If you have any thoughts or suggestions, please email me at [email protected].


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Kevin Gray is the publisher of FierceMarkets’ Telecom group publications.


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