NTL and Virgin Mobile try again, Branson takes smaller cut

Virgin CEO Richard Branson has offered up £42 million of his potential cut in the NTL-Virgin Mobile deal. It's an attempt to woo other Virgin Mobile shareholders into acceptance. The Virgin Mobile board rejected last month's $817 million bid from NTL calling the offer too low. Branson stands to receive 349 pence a share this time around while others on the board would get 372 pence a share. The deal would create Britain's first veritable "quadruple play" offering with TV, broadband, landline voice and mobile telephony service all in one bundle.

For more on Virgin Mobile and the potential quadruple play:
- see this piece from PCPro