Obama introduces text-messaging initiative

Text messaging is shaping up to be one of the key tools in the 2008 presidential race. Democratic presidential contender Barack Obama's campaign has launched an SMS initiative to expand its grassroots network and organize volunteers for events.

"This campaign is about the people across the country who are taking organizing into their own hands and text messaging is a key tool that will help us reach out to people who rely on their mobile phone service for information," said Joe Rospars, new media director for the Obama campaign. "This is a service we hope to use to continue to communicate with our growing base of supporters who are excited about playing an active role in our efforts to change this country."

The campaign directs supporters to send "GO" to OBAMA (62262) to sign up for messages. Obama campaign officials also said they will use free ringtones and wallpapers to highlight the candidate's positions and key statements on the war in Iraq, healthcare and other issues. The campaign said it won't charge for the wireless service.

Sen. Hillary Clinton (D-N.Y.) introduced a major text messaging campaign in mid-May to stay in touch with voters.

For more about Obama's text-messaging initiative:
- read this CR Wireless News article
- read this release from the Obama campaign