PayPal Mobile says it has signed up EMI, Twentieth Century Fox, Oxfam, Stuff and Maxim magazines as its first text-to-buy partners in the U.K. The service enables users to buy things instantly by sending specific product codes via text message. The brand will then send the object to the user's address as listed in its PayPal account. The company says it already has 10 million PayPal account holders residing in the U.K.
For more on PayPal's push into mobile:
- see this article from Mobile Europe