They may be well known in the realm of smartphone and tablet processors, but Qualcomm (NASDAQ:QCOM), Intel and Nvidia face high hurdles in making a dent in providing chipsets for the automotive market. All three companies say they have products in the market or coming that meet the strictest automotive requirements, according to Bloomberg. However, the 2015 Hyundai Genesis, a luxury sedan, is illustrative of the challenges the companies face. The car has only a handful of chips from Intel among the thousands of semiconductors inside. Qualcomm and Nvidia don't provide any chips for it.
These vendors face tough auto industry safety and reliability standards, which are far more stringent than for phones or tablets. However, Qualcomm, Intel and Nvidia insist they are planning to get more silicon into cars' modems, infotainment systems and other computing areas. Article