Ready Wireless jumps on unlimited bandwagon

Ready Wireless, a prepaid reseller in Iowa, has joined the unlimited game with two new plans that it believes will appeal to customers. The first plan offers three days of unlimited calling for $9.99, and the second offers seven days of unlimited calling for $14.99. Customers also receive a bundle of text messages with each plan.

Ready Wireless is a reseller that uses Sprint Nextel's national network and sells its products under the Ready Mobile PCS and Trumpet Mobile brands. The new plans will be sold by Ready Mobile retailers, Susser's Stripes and Town and Country Stores.

Ready Wireless' new unlimited plans come on the heels of prepaid reseller TracFone's debut of a new $45 per month unlimited prepaid plan that includes unlimited text messaging and 30 MB of data. TracFone's service uses Verizon Wireless' network and is available at participating Wal-Mart stores. Ready Wireless' rates (at $15 per week) don't seem comparable to TracFone's $45 per month play, which many view as being a potential price war instigator.

For more:
- see this press release

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