RealNetworks first debuted ringback tones with SK Telecom in May 2002 and provides RBTs to U.S. operators such as Verizon Wireless and T-Mobile USA. According to Larry Moores, senior vice president, marketing and product management at WiderThan, a RealNetworks Co., this service is a natural extension of the original ringback tones. ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œThis takes that personalization experience to the next level.ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â
Moores thinks multimedia ringbacks will hit the U.S. market, although he wouldnÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢t say when to expect them. ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œThere is interest from operators. This is talked about in the roadmap,ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â Moores said.