RELEASE: Amp'd Mobile bundles studio recording with originals
INNOVATIVE MOBILE MUSIC BUNDLES -- PACKAGING IN-HOUSE, STUDIO RECORDINGS WITH ADDITIONAL MULTIMEDIA CONTENT Innovative "Studio Sessions" and "Double Up Music Packs" will deliver exclusive recordings, videos, ringtones and wallpaper from top artists in low-priced packages Los Angeles, CA - November 10, 2006 - Amp'd Mobile, the pioneer of fully integrated mobile entertainment, today announced an industry first: the Amp'd Mobile "Studio Sessions" and "Double Up Music Packs" programs, two bundled music packages that will integrate multiple types of media content into attractive low-priced consumer selections. The new offerings, which launch today on Amp'd Mobile, will initially include more than 30 selections from top record label partners such as Universal, Warner Music Group and EMI Music, including exclusive tracks recorded live from the Amp'd in-house production studio. A variety of top artists recorded content for the series including Jurassic Five, Lupe Fiasco and Sleepy Brown. As the only mobile virtual network operator that produces exclusive original content from a 32-track in-house recording studio, Amp'd is uniquely positioned to offer subscribers access to brand new content from top artists packaged into one retail offering. At just $3.99 or $4.99, depending on package makeup, the Amp'd Mobile "Studio Sessions" program offers consumers an incredible value, including a mix of the following: Two to three live full audio track recordings A live "mastertone" recording Exclusive behind the scenes interview footage A wallpaper of the artist's album cover artwork "The Amp'd Mobile Studio Sessions is an unparalleled mobile retail package that allows artists and labels to put a complete multimedia experience directly into the handsets of their biggest fans," said Larry Mattera, SVP of Music, Amp'd Mobile. "With live recordings produced at our in-house facilities, the Studio Sessions enable Amp'd to create and deliver new mobile music offerings from developing artists and top artists. We have an ongoing dedication to provide Amp'd Mobile subscribers with innovative, unique and exclusive content they can't get anywhere else." Along with the "Studio Sessions" program, Amp'd Mobile is offering another industry first with the "Double Up Music Packs," a bundled package offering that will include the original recording full audio track and associated "mastertone" recording for $2.49. "Universal Music Group is thrilled to be working closely with Amp'd Mobile in the launch of these exciting new initiatives. Amp'd is taking a leadership role in the industry through the creative bundling of music products with the creation of Double Up Music Packs and exclusive live recordings with Studio Sessions." said Rio Caraeff, General Manager, Universal Music Mobile U.S. "Amp'd Mobile's well-connected and vibrant demographic of young music fans will now be able to enjoy mobile music programming from Universal Music Group artists in new and exciting ways." About Amp'd MobileAmp'd Mobile is the first integrated mobile entertainment company for youth, young professionals and early adopters, and the only 3G carrier in the US specifically targeting that demographic. By leveraging the power of broadband wireless (EVDO), Amp'd Mobile offers traditional services such as voice and text within a completely fresh user interface designed specifically for the "mobile graduate" and third-generation (3G) technology. With a myriad of customizable options to meet each person's individual needs, as well as strategic alliances with top entertainment properties, such as MTVN and Universal Music Group, Amp'd Mobile brings a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Amp'd Mobile is offered nationwide and more information can be found at www.ampd.com.