Mobidia .wave Multimedia Performance Management Solution Enables Wireless Operators to Monetize User-Generated Mobile Content CompanyÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬ÃƒÂ¢Ã¢â‚¬Å¾Ã‚Â¢s End-to-End Solution Improves User Experience and Network Performance to Meet User Demand for Social Presence on the Wireless Network VANCOUVER, British Columbia--Mobidia Inc.SM (www.mobidia.com), a service performance management company that lets wireless operators control the quality and delivery of mobile content on both uplink and downlink, today introduced its .waveÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â€šÂ¬Ã…Â¾Ãƒâ€šÃ‚Â¢ (dot wave) multimedia services product set. This end-to-end solution enables wireless carriers to profitably offer new services such as user-generated content and video while setting new standards for the mobile userÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬ÃƒÂ¢Ã¢â‚¬Å¾Ã‚Â¢s quality of experience. Social presence has become a key element for end users around the world. Consumers want to have presence in the virtual world of the Internet and share content with others through real-time pictures and home video. This new social experience is creating a large, rapidly growing amount of user-generated traffic over wireless networks. To succeed, carriers must address the consumer demands that these cultural changes are driving and generate revenue from this ever-growing traffic. The demand for new operator services, the shift in wireless data usage towards more user-generated content, and the need for consistent quality across all wireless networks makes the timing optimal for MobidiaÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬ÃƒÂ¢Ã¢â‚¬Å¾Ã‚Â¢s solution. ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€¦Ã¢â‚¬Å“Mobidia .waveÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬ÃƒÂ¢Ã¢â‚¬Å¾Ã‚Â¢s unique device-, network-, and application-aware architecture makes it the only source-based solution that enables carriers to manage usage so they can deliver their paid services first, ahead of unpaid services,ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€šÃ‚Â said Gary Tauss, president and CEO of Mobidia. ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€¦Ã¢â‚¬Å“Carriers now can differentiate services and applications running over their network and have the flexibility to charge for each service based on quality, customer experience, and usage behavior. This comprehensive customer- and service-centric approach manages end-to-end service performance, thus providing the highest-quality end-user experience for carrier-based services. As a result, carriers are empowered to successfully realize revenue from branded and differentiated services.ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€šÃ‚Â End-to-End Solution Employs Innovative Technologies MobidiaÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬ÃƒÂ¢Ã¢â‚¬Å¾Ã‚Â¢s .wave policy-, application-, link-, and device-aware solution enforces policy on both the uplink and downlink, prioritizes applications and class of services, and adapts the transport layer protocol to the available link to provide the industryÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬ÃƒÂ¢Ã¢â‚¬Å¾Ã‚Â¢s only end-to-end solution for improving mobile performance. The solution improves performance by having the userÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬ÃƒÂ¢Ã¢â‚¬Å¾Ã‚Â¢s mobile device cooperate with the network rather than by solving service performance management issues on a piecemeal basis and by working only in the carrier network. The source-based policy control embedded in .wave enables carriers to control network access and limit the impact of unacceptable network use on service delivery. .wave immediately determines the policy applied to the traffic on the source, e.g., paid or free, gold or bronze, or other policy, and therefore manages and controls the traffic at its source. Source-based control ensures that push advertising and other unpaid traffic, for example, will never interrupt or interfere with priority real-time traffic such as video. .wave not only ensures that each application receives the right level of service but also keeps ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€¹Ã…â€œbandwidth hogsÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬ÃƒÂ¢Ã¢â‚¬Å¾Ã‚Â¢ from monopolizing the network. The technology is designed from the ground up to improve network efficiency and performance, thus enabling carriers to support more users with the same bandwidth. MobidiaÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬ÃƒÂ¢Ã¢â‚¬Å¾Ã‚Â¢s Digital Multimedia Protocol (DMP) further improves communications quality by helping adapt bandwidth to the linkÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬ÃƒÂ¢Ã¢â‚¬Å¾Ã‚Â¢s signal-to-noise ratio. By improving multimedia service, Mobidia makes it faster and easier for subscribers to share user-generated content such as photos, facilitates social networking, and enables the best use of multi-service phones. ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€¦Ã¢â‚¬Å“As mobile networks become more complex and multimedia applications proliferate, it becomes increasingly important for carriers to optimize their network investment and simultaneously assure that customers have access to necessary bandwidth to support superior performance of dense data applications,ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€šÃ‚Â said Michael Robinson, CEO of Leadergy Cataylst, LLC, a leadership, technology innovation, and market-execution consulting firm. ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€¦Ã¢â‚¬Å“User-generated content is becoming an ever-greater portion of mobile traffic, and Mobidia enables operators to deliver this content to high standards and monetize it based on bandwidth and resource consumption.ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€šÃ‚Â .wave Puts Carriers in Control .wave enables wireless carriers to speed up the launch of new services while also contributing significantly to the probability of their success. The solution dynamically controls the data rate on both uplink and downlink and meets the application requirements of both the operating system and the network. Improved overall network performance and efficiency enable wireless carriers to profitably offer more services over the same bandwidth, at prices subscribers can afford. Carriers can use .wave to launch and bill for pre-paid data services, gain consumer acceptance with improved video quality, double the throughput of Web applications, prioritize carrier applications over free applications, and (due to more efficient use of bandwidth) add 30 percent more users per allocated data carrier. ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€¦Ã¢â‚¬Å“Hand-held mobile devices and the applications users run on them are evolving rapidly, and managing bandwidth to offer personalized services and billing appropriately for mobile content are complex technical challenges for wireless carriers,ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€šÃ‚Â said Craig Mathias, a principal with the wireless and mobile advisory firm Farpoint Group (Ashland, Mass.). ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€¦Ã¢â‚¬Å“Solutions such as MobidiaÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬ÃƒÂ¢Ã¢â‚¬Å¾Ã‚Â¢s are of tremendous importance to the mobile industry because they help to balance the allocation of available wireless network resources with user demands and expectations.ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€šÃ‚Â Two-Node Solution Is Integral Part of Network MobidiaÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬ÃƒÂ¢Ã¢â‚¬Å¾Ã‚Â¢s .wave comprises two nodes: one on the mobile device and a gateway node at the carrierÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬ÃƒÂ¢Ã¢â‚¬Å¾Ã‚Â¢s data center. The Mobidia Intelligent Client (MIC) turns the mobile handset device into an intelligent network element, enabling carriers to monetize high-value services, offer supportable SLAs, improve the user experience, provide consistent service across mixed networks, and enhance usersÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬ÃƒÂ¢Ã¢â‚¬Å¾Ã‚Â¢ support experience. The MIC also gives carriers an end-to-end view of the network as well as visibility into the device environment and communications experience, a critical feature required to reduce customer support times. The carrier-grade Mobidia Advance Gateway (MAG) handles protocol conversion and connects to the carrierÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬ÃƒÂ¢Ã¢â‚¬Å¾Ã‚Â¢s OSS as well as to end-user and carrier applications and services such as wireless VoIP, streaming audio and video, and others. The MAG gives carriers a per-user, per-application, or per-service view of the network and enforces downlink policies. It also receives real-time performance information for any application over any link as well as detailed information for billing purposes. The Mobidia architecture takes advantage of the latent computer processing power that is built into todayÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬ÃƒÂ¢Ã¢â‚¬Å¾Ã‚Â¢s multimedia phones to deliver performance quality at the source. About Mobidia, Inc. Mobidia, Inc., which is headquartered in Vancouver, British Columbia, develops and sells a multimedia services solution that provides a better customer experience by managing service performance so the network operates better and provides the right level of service to every application. By improving multimedia service, Mobidia makes it faster and easier to share user-generated content such as photos, facilitates social networking, and enables the best use of multi-service phones. More information is available at www.mobidia.com. Mobidia Inc. is a service mark and .wave is a trademark of Mobidia Inc. For all other inquiries about Mobidia Technology, Inc., please call +1 604 304 8640, fax +1 604 304 8447, or email via [email protected] For additional information, visit Mobidia.com.