Report: Apple building its own chip design team

Apple is building its own chip design team, according to a report in the Wall Street Journal, a move that could allow the company to bring exclusive features to its devices but also may help reinforce the perception that Apple promotes an insular and secretive corporate culture.

The Journal, citing unnamed people familiar with the matter, said Apple has been advertising multiple job listings for engineers and those working in chip design. It also recently hired Raja Koduri, who was  the chief technology officer of the graphics products group at Advanced Micro Devices. Koduri followed Bob Drebin to Apple, who also had that title at AMD.

The goal of the new plan is to make Apple devices, including the iPhone and iPod Touch, more power efficient, as well as to integrate more advanced graphics capabilities into the devices. In addition, the move is seen by those the Journal spoke to as a way for Apple to beat rivals to the market in terms of advanced features as well as to shield the manufacturer's tech plans from outside chipset suppliers. The strategy marks a break from most consumer electronics companies, which traditionally farm out chip work to external suppliers; CEO Steve Jobs has pushed to bring the work inside Apple, according to the report.

Apple declined to comment on the report.

The new, internally designed products will not appear until next year at the earliest, according to the report, but the move is a sign of Apple's relative strength in the market.  

For more:
- see this article (sub. req.)

Related Articles:
Rumored Apple-Verizon partnership could produce two gadgets?
Report: Apple talking to Verizon about iPhone
Report: Jobs still holds sway at Apple
Apple begins offering no-contract iPhone deal
Apple adds a host of new features to iPhone 3.0 OS
Apple sells 4.4M iPhones in Q1, warns competition
Apple shares drop in wake of Jobs' health disclosure

Sponsored by ADI

What if we were always connected? With the help of our advanced wireless technology, even people in the most remote places could always be in touch.

What if there were no ocean, desert, mountain or event that could ever keep us from telling our stories, sharing discoveries or asking for help? ADI’s next-gen communications technology could keep all of us connected.

Suggested Articles

Dish Network inked four fiber deals for backhaul and fronthaul to support its new nationwide 5G network.

FCC Chairman Ajit Pai announced he plans to leave the FCC on Inauguration Day, January 20, 2021.

AT&T has shifted its Cricket prepaid brand to a 100% authorized retailer model, according to Wave7 Research.