Report: Only 7% of U.S. subs respond to SMS ads

According to a recent report from M:Metrics, a mere 7 percent of mobile users in the U.S. respond to SMS-based marketing, while the number is as high as 29.1 percent in Europe. Granted, SMS ads are far more common in Europe than they are here in the States and what's more, subscribers there are more accustomed to receiving them. I found it surprising that contests for games or reality TV were the biggest draw for SMS marketing in Europe, while shortcodes for downloading premium content were the main reason that U.S. subscribers responded to an SMS offer. M:Metrics says the 7 percent rate is still impressive for the U.S. and comparable to email marketing response rates before the advent of spam--was there such a time?

For more on SMS advertising in the U.S. and abroad:
- take a look at this article from MediaPost

Suggested Articles

Corning is working with Qualcomm to bring millimeter wave 5G indoors for large enterprise locations with a new network system.

Both Nokia and Ericsson are claiming new breakthroughs related to KDDI’s 5G core network in Japan.

The U.S. wireless industry got a big boost last week with a federal court ruling allowing the T-Mobile/Sprint merger to go ahead.