A report by analyst firm Robert W. Baird & Co. says that Sprint Nextel's "Simply Everything" plan which offers unlimited voice calls and data usage for $99 per month is making inroads with the competition.
Specifically, Baird says that retailer RadioShack, which sells both Sprint and AT&T wireless service, indicates that Sprint has now become the cost leader at high-end RadioShack stores. Most RadioShack sales reps now perceive Sprint as having a better data network with AT&T having broader coverage. In addition, Baird reports that 54 percent of RadioShack sales reps who recommend one carrier over the other recommend Sprint, largely because of the perceived value in the data plan.
- read this report