Report: Users know make but not model

According to a recent report sponsored by LogicaCMG and conducted by Ipsos Mori, 49 percent of wireless subscribers know the maker of their handset but not its model, while another 9 percent don't even know its maker. While not knowing the model is forgivable since that information is not usually branded on the phone, not knowing the manufacturer indicates an indifference on the consumers' part. While these statistics should concern the OEMs for loyalty reasons, the report should concern mobile content makers and carriers as well, since mobile content users need to be aware of make and model to be sure certain content and related services will work with their handsets.

For more on the latest Ipsos Mori report:
- see this report


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