FierceWireless and the other Fierce publications give you the latest news every day to kee you up to date. But we also do a whole lot more than that and this week was especially busy in terms of features. In case you missed them, here's a quick recap of some of our biggest features from the week:
- The first-quarter earnings season is over and it's time to make sense of U.S. subscriber numbers and metrics. It's increasingly looking like traditional metrics of ARPU and subscriber growth are becoming outdated. Of course, that future isn't quite here yet--which is why FierceWireless is still providing this list of the top U.S. wireless carriers, thanks to figures provided by Strategy Analytics.
- The head of Zynga's mobile business is Senior Vice President Travis Boatman, who joined the company last year shortly before Zynga's IPO. Boatman talked with FierceMobileContent Associate Editor Sandhya Raman about Zynga's growing mobile presence, the company's recent acquisitions, and how the purchase of OMGPOP will impact the company. Hot Seat
- As part of T-Mobile's plan to rejuvenate itself following the failed $39 billion acquisition by AT&T (NYSE:T), the company said it will grow its market share in the business-to-business space. That strategy includes hiring 1,000 more business sales representatives, increasing the company's distribution channels and beefing up its marketing and advertising. At the recent CTIA Wireless 2012 conference in New Orleans, FierceWireless Editor in Chief Sue Marek sat down with Marc Rohleder, T-Mobile's director of business sales engineering, to talk about the company's B2B strategy. Hot Seat
- With a million mobile apps on the market, developers need to be aggressive when it comes to building consumer awareness for their products. Marketing is a challenge for many developers, who are usually not trained in this discipline and may not have marketing budgets. What are the top 5 marketing tips budget-conscious developers need to know? Find out in this FierceDeveloper special report.
- Venture capital is back; 2011 was a banner year for venture capital investments in wireless. After the recession of the past few years, venture capitalists came out in force during 2011 to invest a total of $6.3 billion in mobile-focused companies, according to Rutberg & Co. Which VC firms made the most investments? Find out in our special report.