Rumor Mill: SBC to use AT&T name post-merger

According to a report from BusinessWeek, SBC Communications plans to use AT&T's brand once the merger of the two carriers is completed. The move is designed to give SBC a major boost by giving the company access to one of the most recognized brands in corporate America. Critics of the move, however, claim that AT&T's name isn't what it used to be, and that SBC may not get as much out of the change as it expects.

For more on the SBC name change to AT&T:
- see this story from BusinessWeek

Sponsored by ADI

What if we were never truly alone? Our next-gen communications technology can help people in even the most remote places stay connected.

What if there were no ocean, desert, mountain or event that could ever keep us from telling our stories, sharing discoveries or asking for help? ADI’s next-gen communications technology could keep all of us connected.

Suggested Articles

The FCC has once again determined that SNR Wireless and Northstar Wireless are ineligible for about $3.3 billion in bidding credits.

Nokia’s corporate technology chief and head of Bell Labs Marcus Weldon is stepping down.

Mint Mobile, the MVNO made famous by actor Ryan Reynolds, expanded its partnership with Best Buy.