Rumor Mill: SBC to use AT&T name post-merger

According to a report from BusinessWeek, SBC Communications plans to use AT&T's brand once the merger of the two carriers is completed. The move is designed to give SBC a major boost by giving the company access to one of the most recognized brands in corporate America. Critics of the move, however, claim that AT&T's name isn't what it used to be, and that SBC may not get as much out of the change as it expects.

For more on the SBC name change to AT&T:
- see this story from BusinessWeek