Rumor has it Sony BMG will announce plans to launch an MVNO with Integrity Media, and the companies are strongly considering the Christian market as the service's niche. An attendee of IQPC's MVNO Summit in Las Vegas this week said Sony BMG executive Marc Herson announced the initial plans during a presentation. The MVNO would focus on Christian retail, mega churches and direct sales.
For more on Sony's rumored Christian MVNO plans:
- stay tuned to FierceWireless as we cover this developing story