In a bid to sign up more subscribers, T-Mobile USA is going to launch a new promotion that will eliminate the $5 cost of adding a new line of service, according to the research firm Current Analysis.
The promotion, which is dubbed "Kids Are Free Until 2012," will run from Sept. 8 through Nov. 2, Current Analysis said. During that time, new and existing T-Mobile subscribers will be able to add a new line to the carrier's Even More or Even More Plus plans for free. The offer applies to T-Mobile's 750/1500/3,000 minute family plans and 200-minute unlimited family plans. Activation fees, early termination fees and taxes still apply. Even though the effort is targeted at children, customers can add a new line for anyone. Additionally, Current Analysis said, customers on an Even More plan must sign up for an additional two years to take advantage of the promotion.
A T-Mobile spokeswoman declined to comment.
The carrier, which has been busy promoting the expansion of its HSPA+ service to more markets, is trying to get back to positive subscriber growth. T-Mobile reported a net subscriber loss of 93,000 customers in the second quarter, wider than the net loss of 77,000 subscribers it posted in the first quarter and a far cry from its net customer additions of 325,000 in the second quarter of 2009. The company is set to roll out the G2, an Android device that will be its first HSPA+ smartphone.
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