Samsung Electronics is often touted as the most credible tablet competitor to Apple (NASDAQ:AAPL) and its popular iPad, but Samsung's U.S. tablet sales have been nothing compared to Apple's sales, according to court documents.
Samsung Galaxy Prevail
The documents represent the latest revelations to emerge from the patent trial between the two smartphone rivals, and they detail, quarter by quarter, Apple's iPhone and iPad sales, as well as Samsung's smartphone and tablet sales by model. According to the documents, which were first unearthed by AllThingsD, Samsung sold 1.4 million Galaxy tablets in the United States between June 2010 and June 2012, generating $644 million in revenue. In that same timespan, Apple sold 34 million iPads in the U.S. market, generating a little more than $19 billion in revenue.
Part of Apple's advantage in the tablet arena obviously comes from its first-mover advantage over Android-based tablet competitors. But a likely factor is also its marketing. Apple revealed in court late last week that the company has spent $457.2 million marketing the iPad.
In smartphones, Apple also comes out ahead. From the second quarter of 2010 through the second quarter of 2012, Samsung has sold 21.2 million smartphones in the U.S. market, creating $7.5 billion in revenue. During that same period, Apple has sold around 62.9 million iPhones in the U.S., generating $38.25 billion in revenue.
The documents also reveal what Samsung's best-selling smartphone models have been in the United States during the past few years. The best seller has been the Galaxy Prevail, a mid-range smartphone sold by the likes of Sprint Nextel's (NYSE:S) Boost Mobile unit, with 2.25 million units sold. The Epic 4G was next with 1.89 million phones sold, and the Epic 4G Touch variant of the Galaxy S II followed with 1.67 million units; both were sold by Sprint. Interestingly, Sprint recently started selling the iPhone.
Meanwhile, the trial between the two companies continues, and is expected to last through the end of August. The court proceedings have mostly focused on Apple's witnesses so far and its attempts to portray Samsung as a company that has copied Apple's designs and innovations. U.S. District Judge Lucy Koh has presided over the proceedings with an even hand, most reports have indicated. Still, she seemed eager for both sides to perhaps reach a settlement. "You didn't file any objections yesterday, and I was hoping that maybe you had settled," she said earlier this week to the lawyers from both sides.
- see this AllThingsD article
- see this separate AllThingsD article
- see this Fortune article
- see this CNET article
- see this Reuters article
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Correction, Aug. 10, 2012: This article originally misstated the time period for sales comparisons between Apple and Samsung, It is June 2010 from June 2012.