Samsung strategy is all about the touch

For Samsung Mobile, the future of mobile phones is all about the touchscreen. The company said today during its press conference at Mobile World Congress in Barcelona that its 2009 strategy will be "a mobile to touch every lifestyle" adding that it plans to lead the trend in touchscreen phones in 2009. "People love touchscreens. The touch market will increase radically this year. There are a number of things we can do with touchscreen phones. Touch creates a better multimedia experience," said YH Lee, vice president of global marketing for Samsung Mobile.

Samsung Mobile did unveil one new handset, the Blue Earth Dream. The Dream is an eco-friendly handset that is solar-powered and can be charged through its back panel. It is also made of recycled materials. The device will be available in the second half of the year and will use a proprietary Samsung operating system.

Company executives also said that despite the troubled economy, Samsung Mobile will grow in 2009. Specifically, the company says that growth will come in emerging markets and through services and features. When asked about its plans for Android, SK Shin, the head of Samsung Mobile, said that Samsung will unveil its first Android device this year.

For more:
- see this photo of the Blue Earth Dream

Related articles:
Samsung pushes back Android launch
Samsung confirms first Android device imminent
Samsung launching Android phones in Q2 2009

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