Shopkick's CEO dishes on location-based shopping, mobile marketing

Cyriac Roeding's latest venture, shopkick, has stormed the mobile application charts to become the largest location-based shopping app on the market. Roeding talked to FierceMobileContent about the intersection between online and offline shopping, the future of the mobile content industry, and what to expect next from shopkick. The CEO also dished on why he thinks shopkick is different from the likes of Scvngr and checkpoints as well as the future of the mobile Web vs. applications and the company's long-term business model. Hot Seat