Should operators forgo retail stores?

When wireless operators were signing up hoards of new customers, they spent significant time and money increasing their retail store presence across the country. But now that wireless penetration rates are over 90 percent and growth is slowing, some experts argue wireless carrier retail stores are turning into cost centers rather than revenue generators. In fact, consulting firm PRTM estimates major carriers' retail stores each cost about $500,000 per year to operate, which adds up to $1.1 billion annually for AT&T and Verizon. Article (sub. req.)


Like this story? Subscribe to FierceWireless!

The Wireless industry is an ever-changing world where big ideas come along daily. Our subscribers rely on FierceWireless as their must-read source for the latest news, analysis and data on this increasingly competitive marketplace. Sign up today to get wireless news and updates delivered to your inbox and read on the go.