As executive vice president of advanced technologies for Dish Network (NASDAQ: DISH), Roger Lynch began developing pay TV's first over-the-top service, Sling TV, several years ago, and has been on the leading edge of changing attitudes over how and when people consume TV content. Within the past year, programmers have started to change their minds and are embracing a more mobile, a la carte mindset, catering to the mobile TV consumer who wants more choice. In a conversation with FierceCable, Lynch, who also serves as CEO of Sling TV, discussed how Dish made the transition to IP-based video delivery, the potential for advertising via over-the-top services like Sling TV, changing views around programming, and more. Hot Seat
