Apple's iPhone may be getting the headlines but Sony Ericsson's Walkman phone is racking up the sales. The phone manufacturer today reported that it sold 9 million Walkman phones in Q2. Overall, the company reported strong handset sale with units shipped in the second quarter topping 24.9 million, a 59 percent increase compared to the same period last year. The company has sold 36.5 million Walkman phones to date.
Despite the strong sales, the company did have a decline in its average selling price. The firm said that its ASP declined to €125 as a result of an increase in low and mid-tier phones. Many of these lower priced phone sales occurred in Latin America, Western Europe and the CEEMEA (Central and Eastern Europe, Middle East and Africa) where low and mid-tier phones such as the W300 and W200 Walkman phones and the K310 and Z310 phones experienced strong sales.
Sony Ericsson has made some interesting moves lately to increase its market share and penetrate emerging markets such as India. As we wrote last month, the firm has made some interesting manufacturing deals to help get low-cost handsets to emerging markets.
To find out more on Sony Ericsson's Q2 earnings:
- see this release
- see this MarketWatch article
Sony Ericsson sees highest growth for units shipped. Report