Sony Ericsson doubled its market growth rate in the third quarter, shipping 19.8 million handsets during the three-month period, which represents a 43 percent increase compared with last year's third quarter. Sales for the quarter were $3.6 billion, representing a year-on-year increase of 42 percent. Instead of trying to low-ball the handset market, Sony Ericsson's strategy has been to go after higher spending consumers with music and imaging devices, focusing on profitability over market share. But market share has come with it. Sony Ericsson attributed its success to its line-up of Walkman brand music phones and Cyber-shot camera phones, and to full track, over-the-air downloadable music via its PlayNow service.