Analysts are painting a grim short-term outlook for Sony Ericsson. Neil Mawston, handset analyst with Strategy Analytics, says that the handset maker may see a bump in sales over Christmas, however, with mobile device sales in Europe being flat, he predicts that it will be another year or two before Sony Ericsson bounces back. The company is suffering from a poor product portfolio and minimal presence in emerging markets such as India, where millions of new phone users are added every month.
Sony Ericsson has finally starting ramping up its presence in booming markets in Asia--the company created a new division in India--but many fear it may be too late.
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