SPOTLIGHT: Another cautionary tale about muni-WiFi initiatives

The New York Times reports that Taipei's vast WiFi network called WiFly reaches about 90 percent of the population with 4,100 hot spot access points, but just 40,000 of Taipei's 2.6 million people have agreed to pay for the service since January. The local ISP that built and runs the network, Q-Ware, expected to have 250,000 subscribers by the end of the year. What's the problem? People don't even want to pay the $12.50 per month to access it, especially when surrounding coffee shops offer it for free. The conclusion is that people need a reason to sign up. Cheap access just isn't enough. Article