SPOTLIGHT: Carriers target Hispanics


No surprise here, the Associated Press is running an article on the trend of wireless carriers courting the growing Hispanic population in the U.S., which now totals nearly 43 million and is the fastest growing population segment. By some estimates this group will have $1 trillion in buying power by 2010. Latinos used 979 voice minutes on average per month in Q3 2005. Verizon Wireless sponsors the Latin Grammys and has "Latino street teams" nationwide that go to concerts and street fairs to promote products and services. Article

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