SPOTLIGHT: Cingular focuses on Verizon Wireless

The constant churn within the wireless industry is interesting to watch as the players focus on outmaneuvering each other in the quest to grab greater market share. For its part, Cingular Wireless is forging ahead to try and knock main wireless competitor Verizon Wireless off its perch. As CEO Stanley Sigman relates, the effort is all about better integration and getting its network on par with industry leaders. Interview