SPOTLIGHT: DoCoMo and Mobile Data

Thanks to the success of i-mode, NTT DoCoMo has been heralded as the champion for mobile data for almost a decade. According to a recent interview with DoCoMo CEO Masao Nakamura, however, only 20 percent of DoCoMo's subscribers use mobile data for anything more complicated than simple messaging. This figure should force wireless industry executives to think about their mobile data strategies and how they market them. Blog