SPOTLIGHT: GSMA ties up with MMA for mobile ad regs


The GSM Association (GSMA) and the Mobile Marketing Association (MMA) have teamed up to accelerate the development of mobile advertising. The two organizations aim to standardize current mobile advertising offerings and deliver more transparency around current mobile ad activity. The groups also plan to collaborate to come up with new, innovative advertising techniques. Release

FREE DAILY NEWSLETTER

Like this story? Subscribe to FierceWireless!

The Wireless industry is an ever-changing world where big ideas come along daily. Our subscribers rely on FierceWireless as their must-read source for the latest news, analysis and data on this increasingly competitive marketplace. Sign up today to get wireless news and updates delivered to your inbox and read on the go.