SPOTLIGHT: On the Hot Seat with Disney's Larry Shapiro

Larry Shapiro, executive vice president, business development and operations at Walt Disney Internet Group, has been an outspoken critic of the mobile entertainment ecosystem and the need for content delivery standardization, better user interfaces and improved content discovery. Shapiro recently spoke with FierceWireless editor-in-chief Sue Marek about new trends in Disney's content development process and gave some insight into where he thinks mobile advertising is headed. Find out Larry Shapiro's thoughts on multi-platform content, attracting mobile advertising dollars and the new Pirates of the Caribbean online/mobile game... Click here to read the rest of the interview.


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