SPOTLIGHT: Mobile service need to "keep it simple"

Business 2.0 Magazine columnist Michael Lev-Ram says that new services from the wireless industry, especially mobile content ones, need to remember to "keep it simple." The complexities of the ecosystem are reflected in the marketing of the services, Lev-Ram warns. With so many features, phones, services and options available, "It's nearly impossible for the everyday user to choose. So they might not." Article

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