SPOTLIGHT: Motorola gets marketing push from David Beckham

Motorola has signed an exclusive deal with soccer great David Beckham, one of the hottest professional athletes in Europe and Asia. The three-year deal will begin with major marketing activities across Asia, including advertising appearances and extensive retail promotions rolled out in Motorola stores and distributors. The deal also includes exclusive Beckham content embedded in handsets, like screen savers and video clips. And the best marketing campaign of all comes when Beckham will be seen exclusively carrying Motorola products during the current World Cup Soccer campaign. Beckham is the most closely watched of all of the soccer athletes. Article


Like this story? Subscribe to FierceWireless!

The Wireless industry is an ever-changing world where big ideas come along daily. Our subscribers rely on FierceWireless as their must-read source for the latest news, analysis and data on this increasingly competitive marketplace. Sign up today to get wireless news and updates delivered to your inbox and read on the go.

Suggested Articles

Dynamic spectrum sharing (DSS) garnered a lot of attention this year, underscoring its complexities and a bit of mystery. 

MoffettNathanson also thinks American Tower may not be able to monetize Verizon's C-band deployments as fully as its tower peers.

The companies say the demonstration confirms the usability of mmWave spectrum for 5G FWA coverage.