SPOTLIGHT: Motorola gets marketing push from David Beckham

Motorola has signed an exclusive deal with soccer great David Beckham, one of the hottest professional athletes in Europe and Asia. The three-year deal will begin with major marketing activities across Asia, including advertising appearances and extensive retail promotions rolled out in Motorola stores and distributors. The deal also includes exclusive Beckham content embedded in handsets, like screen savers and video clips. And the best marketing campaign of all comes when Beckham will be seen exclusively carrying Motorola products during the current World Cup Soccer campaign. Beckham is the most closely watched of all of the soccer athletes. Article

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